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How can I promote my website for free?
There are many companies on the internet offering free promotion services. You can find them by doing a search at google.com. We recommend registering with TrafficSwarm to generate targeted links to your website.

How do I get my website listed in search engines?
Search engines have what are called spiders or robots that go through the internet and evaluate web content for ranking in their directory. Your website will eventually be found by these spiders, but it is recommend that you want to submit your website every 2-3 months to maintain a higher ranking. It is not a one time thing, so keep the search engine URLs you gather handy, and make note on your calendar to resubmit your website every 2-3 months.

Can you recommend free sites that submit to search engines?
Google is one of the best search engines, you can submit your website directly at www.google.com/addurl.html.

There are websites that submit to multiple search engines for you. Most you have to pay for to subscribe, but the following are free to use, or have a first-time free trial:

www.BuildTraffic.net
www.submitexpress.com
www.ineedhits.com
www.submitwolf.net
www.dreamsubmit.net
www.quickregister.net
www.addme.com
www.exactseek.com

When you get more serious about search engine placement, you might want to invest some money to ensure higher ranking, or pay for advertising.
Before you start, create a text file with your list of keywords, brief website description, and your url. It will make it easier for you to use the website submission tools by just cutting and pasting the information. And you have something to edit and review the next time you submit your website to search engines. It will save you time in the long run.

How is my site ranked?
Your website is ranked for relevance for a given keyword. If someone types in a keyword such as 'finances' and your website does not mention this word once, then your website is not considered relevant for this keyword. Similarly, a website that uses the keyword 'finances' multiple times will be considered more relevant than one that only uses the keyword once.

Also, a hyperlink keyword will appear more relevant than a word that is not hyperlinked if many click on that link. Search engines will associate the page from the hyperlink with that keyword if people click on the link often.

It is important to decide on a few keywords that you think are most relevant to your website, keeping in mind that these keywords should be keywords that you know people will be typing in to search engines to look for a site like yours. Once you have zeroed in on the keywords that you think are most relevant to you, make sure you use them frequently in your website content, and use them as hyperlinks.

Search engine placement is not easy, but if you keep in mind how it works, it will help you in ranking your website higher.

Credibility
Website credibility is a key component of online marketing. People are less likely to buy your products or use your services if your site doesn't seem credible. Some elements that can help users identify your site as a credible resource are: an about this Website section, contact details, discussion forums, a news section, user testimonials, a privacy policy and a terms of service section.

Total Word Count
One of the most fundamental rules of Search Engine Optimization is that "Content is King". Typically, content-rich pages are ranked higher in search engines than pages with limited or no content.

The optimal recommended range to ensure that your site is ranked higher in most search engines is 200 - 1500 words per page.

Total Keyword Frequency
Keyword frequency is a measure of the number of times your keyword phrases appear on your page. This is important because most search engines use it as a gauge of how much your pages relate to your keywords. Pages with higher frequency will typically be ranked higher in search engines for their targeted keyword phrases.

The optimal recommended range of 5 - 47 keywords per page should ensure that your site is ranked higher in most search engines for the listed keywords.

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